Lana Ghazal

• Content translation , localization & content adaptation Support Corporate Communication Activities Wrote press releases, articles, fact sheets, feature stories and communications materials. • Managed media relations and clients’ events including plannin

• Devised penetration strategies to launch the first Samsung LED TV and Eco Bubble Technology. • Initiated the Virus Doctor Air Condition initiative that positioned Samsung AC as the #1 healthy product recommended by healthcare professionals across 5 coun

• Managed the marketing communications, digital marketing, PR, and customer service departments including a team of 9. •Initiated a national-level CSR initiative, partnering with key media, governmental bodies, and influencers. • Created a market trend th

Teach assigned courses in business disciplines (e.g., Marketing, Management, Finance, Communication, Strategy). Develop and update course outlines, lecture materials, assignments, and assessments in alignment with program requirements. Deliver engaging,

• Create corporate branding and communications strategies and tactics. • Develop and run an account-based marketing strategy for targeted institutions • Set the marketing and price positioning strategies for 5 countries in the Middle East. • Manage the c

• Lead the research, and development of communications & marketing plans. • Manage the carrying out of communication tactics. • Develop strategic marketing communications and facilitate client strategy sessions. • Prepare and facilitate training sessions.

• Manage the marketing and communications functions including; design, digital marketing, e-commerce and public relations. • Develop field-based marketing strategies to enhance brand positioning, awareness and strengthen market presence. • Develop and